Penguin 4.0 And What That Means?
Penguin 4.0 is Google’s new real-time search engine algorithm, and it offers many advantages and benefits. One advantage it offers is nigh-immediate results when it comes to properly orchestrated online pages. If your page doesn’t have a bunch of SPAM links peppered all over it, you’re likely to enjoy a higher ranking in related SERPs.
But Search Engine Results Pages will also feature businesses beset with SPAM; they’re just further down in the ranking, and so not as visible. Here’s the thing: there are situations where legitimate activity leads to a site or collection of them being labeled “SPAM” by algorithms in Penguin’s new model. While this can be changed, it can be a real hassle.
The best way to avoid the damaging impact of such scenarios is to work with online marketing agencies who understand what search engines look for, how they operate, and how to best work within their parameters. Consider, as an example, what’s been called “keyword stuffing”.
Older search engine algorithms were designed to find a keyword or keyword phrase entered into the search bar by a user. Early companies realized they could write articles and blog posts about time clock software, for example, that had essentially zero information, but were replete with keywords. This made it so that their results would end up at the top of the SERPs. They’d “hacked” the system.
Naturally, SPAM at the top of a search is bad for a search engine; users won’t trust in it. Google developed algorithms to prevent such activity from dominating results. Now if you stuff keywords throughout an article, it’s going to be knocked down the SERP line, and likely never seen. The same goes for articles that are “spun”, or links spammed out like the end is nigh.
The Changes Keep On Comin
Changes like this in algorithms and operational protocol are ubiquitous, and without keeping yourself informed about them, you’re likely to experience substantial losses. Imagine all the investments you put into some online marketing campaign gone in a puff of smoke because an algorithm decided it didn’t like your page.
One of the best ways to remain cognizant of changes as they occur is to work with a group like www.youthnoise.com/seo-boston-ma, who offer: “…monthly reports with rankings updates and noteworthy news, to make clients aware of any changes in the industry and [advise] recommendations to help secure their business online.”
Organizations like this additionally specialize in other means of marketing like SEO, SMO, PPC, and more. In order to retain maximum effectiveness when it comes to your online solutions, you’re going to want an online presence which maximizes effective means of marketing on the web.
Now you can try to source such solutions yourself, and through trial and error you may experience success; but that’s a steep learning curve, and it is always in transition as technology develops. For example: blogs and written content, as well as video and pictorial content, now must be optimized for mobile markets or risk losing a substantial quotient of potential clientele.
Securing Your Online Presence
If you’re out there on your own, by the time you’re able to determine how a certain mode of digital marketing works, it’s very likely another will be burgeoning which, without dedicated follow-through, is something you wouldn’t be able to get aboard with quick enough for there to be any positive impact.
The internet is bigger than ever, and only growing. If you want your business to experience the most success, you need to remain abreast of ROI-rich solutions provided by organizations with vetted approaches known to obtain clients the results they’re looking for.
Author Bio:
Wendy Dessler
Title: Super-Connector at OutreachMama
Wendy is a super-connector with Towering SEO and OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.
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